Design Scroll-Stopping Carousels: Editable PSD & Canva Templates — Lead Magnet

Here is a free lead magnet outline designed to build immediate trust by solving the reader’s biggest pain point (blank canvas anxiety) while leaving them hungry for the full template library.

**Title Suggestion:**
**”The 10-Point Carousel Launch Checklist: Turn Blank Slides into Scroll-Stopping Content in Under 30 Minutes”**

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### Lead Magnet: PDF Checklist / Quick-Start Guide

**Format:** One-page PDF (double-sided) or a two-page landscape guide.
**Visual Style:** Clean, branded, with checkboxes next to each item.

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### The 10-Point Checklist (The “Quick-Start” Framework)

**1. Define Your “Hook Slide” Formula**
– [ ] Write a headline that creates a curiosity gap (e.g., “Stop Doing This on LinkedIn”).
– [ ] Add a visual contrast element (e.g., bright arrow, circled text, or a “before/after” teaser).
– [ ] *Pro Tip: The hook slide determines 80% of your scroll-stop rate.*

**2. Choose Your Template Type (PSD vs. Canva)**
– [ ] **PSD:** Select if you need pixel-perfect typography & advanced layer masks.
– [ ] **Canva:** Select if you need speed, team collaboration, or direct publishing.
– [ ] *Check: Have you downloaded the correct template format for your workflow?*

**3. Apply the “3-Second Scan” Rule**
– [ ] Break text into “chunks” (max 3 lines per slide).
– [ ] Use one bold statistic or quote per slide to anchor attention.
– [ ] *If a slide takes longer than 3 seconds to understand, delete or simplify it.*

**4. Customize Your Brand Colors (The 60-30-10 Rule)**
– [ ] **60%** Neutral background (white, off-white, or dark mode).
– [ ] **30%** Primary brand color (headlines, accents).
– [ ] **10%** Contrast color (CTA buttons, callouts).
– [ ] *Use the eyedropper tool in Canva/PSD to pull colors from your logo.*

**5. Edit Typography for Readability (Not Just Aesthetics)**
– [ ] Headline: Bold, sans-serif font (e.g., Montserrat, Inter).
– [ ] Body: Max 14pt font size for mobile optimization.
– [ ] *Avoid script or thin fonts for body text—they break on small screens.*

**6. Optimize Slide Order (The “S-Curve” Flow)**
– [ ] **Slide 1:** Hook / Problem statement.
– [ ] **Slides 2-4:** Core value (list, steps, or insights).
– [ ] **Slide 5:** Social proof or case study (optional, high trust).
– [ ] **Slide 6-7:** Implementation or “how to.”
– [ ] **Slide 8:** Strong CTA (with a clear next step).

**7. Place Your CTA Like a Pro**
– [ ] **Early CTA:** Add a soft CTA on slide 3 (e.g., “Save this for later”).
– [ ] **Final CTA:** Use a contrasting button shape (rounded rectangle works best).
– [ ] *Avoid “Link in Bio” – use a specific URL or QR code instead.*

**8. Adapt for Instagram vs. LinkedIn Format**
– [ ] **Instagram:** Square (1080×1080 px) or vertical (1080×1350 px).
– [ ] **LinkedIn:** Document mode (1920×1080 px landscape) or PDF upload.
– [ ] *LinkedIn carousels perform better when exported as a PDF, not an image.*

**9. Export with the Correct Settings**
– [ ] **PSD:** Export as PNG-24 (for sharp text) or high-res JPEG (for photos).
– [ ] **Canva:** Download as PDF (Standard) for LinkedIn; PNG (Compressed) for Instagram.
– [ ] *Check file size: Keep under 5MB for LinkedIn uploads.*

**10. Final “Scroll-Stop” Audit**
– [ ] Read your carousel out loud (does it flow naturally?).
– [ ] Show it to a colleague for 3 seconds – can they explain the main point?
– [ ] *If they hesitate, your hook or slide order needs adjustment.*

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### CTA to the Full Skill

**Placement:** Bottom of the PDF (after the checklist) + a small banner on the side.

**Copy Example:**

> **”Checklist complete? Now get the templates.”**
> You’ve mastered the strategy. Now stop rebuilding from scratch every time.
> Download the **5 Premium Editable PSD & Canva